Would A Goldfish Like Your Website?

It’s not exactly a surprise when we learn that our attention spans have gotten shorter with the advent of smartphones. However, you may be shocked to learn that 2015 marked a depressing milestone for the human race: our average attention span is now shorter than that of the goldfish.
 
You read that correctly.
 
A goldfish has an average attention span of 9 seconds. The average attention span for humans has decreased 50% over the past 15 years, and now stands at 8.25 seconds.
 
So what does that mean for your website?
 
Well, it reinforces how important first impressions are in the digital realm. You have less than 5 seconds to convince a visitor to stay on your website. 
 
Would your website pass the goldfish test? Here are a few tips to help it succeed:
 
KEEP IT SIMPLE
Instead of trying to explain every single detail about your company on your home page, hone your message into a simple, impactful sentence that will capture the attention of visitors. Your web page should have a singular focus, with structured sub-layers that can be peeled back as they dive deeper into your site.
 
FAST PAGE LOAD TIME
Every second counts when you’re dealing with page load time. 40% of people will leave a website that takes longer than 3 seconds to load. Our attention spans are short enough; don’t give your visitors an excuse to leave.
 
CLEAR CALL TO ACTION
70% of small business websites lack a clear call to action. Why make it any more difficult on your visitors? Utilize split A/B testing to continuously hone and refine your call to action.
 
STRUCTURED TEXT
While the general rule of “less is more” is true when it comes to text, you may not have a choice depending on your business or industry. Some websites will need to include long sections of text. Structuring this information in a digestible layout is critical. Break up long paragraphs and utilize section headers and sub-headers to make your site more user-friendly. 
 
The overall point is that technology has eliminated any remaining patience we may have had when it comes to anything online. Gone are the days where we would sit patiently at our computer as AOL took 2 minutes (or longer) to dial up and connect. Any time we get a moment of free time, we instinctively pull out our smartphone and start browsing the web.
 
Not sure if your website would keep the attention of a goldfish? Contact us at info@protocolred.com for a free consultation today!