http://www.protocolred.com/wp-content/uploads/2016/01/Web-Design-Needs-To-Be-Simple.png 790 1428 Ronnie http://www.protocolred.com/wp-content/uploads/2015/08/blackbackgroundlogo.png Ronnie2016-01-16 23:23:182020-07-22 22:56:01Is Your Website a "MAC" or a "PC"?
If you have a business, you most likely have a website.
Take a few seconds to actually look at the homepage of your website, and ask yourself: is it a Mac or a PC?
Remember those hilarious, popular Apple commercials with the two actors declaring “I’m a Mac” and “I’m a PC”? Besides being an incredibly powerful branding concept that defined Apple’s ‘fanboy’ culture, these ads have relevancy in today’s digital world.
The same logic applies to the design of websites today. Google’s algorithms are placing more and more importance on the design of a website. In fact, 94% of website mistrust issues for Google were design-related. In other words, when a visitor comes to your site, how it looks and how easy it is to navigate is of critical importance.
You’re probably asking yourself, “So how do I make my website have a great design that visitors (and Google’s crawlers) will love”?
Make sure your design is a ‘Mac’, and not a ‘PC’.
The core Philosophy of Steve Jobs and Apple comes down to one word: simple. Simple is not easy to do. Simple requires discipline; it requires making hard choices; it requires LESS, not MORE.
Look at how Windows applications used to be laid out. The interfaces were overloaded with information, options and text. In other words, the design was horrible. Apple on the other hand epitomizes minimalism and simplicity. This is how they can create a revolutionary mobile phone that has one single button on it.
So take a fresh look at your website, and ask yourself: how can I make this page more simple like a Mac?
Need help optimizing your website’s design for usability and SEO? Contact us at firstname.lastname@example.org for a free site analysis.