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THE GOOD, THE BAD, AND THE UGLY OF FACEBOOK ROI IN 2017   INTRODUCTION Facebook. It seems like it’s been around forever (although I still remember managing Myspace pages for businesses; but that’s a story for another time). For any entrepreneur with their own startup or small business, creating a company Facebook page is one of the few […]

FIVE for 5 Startup Interview | Millennimedia

FIVE For 5 Startup Interview | Millennimedia   Millennimedia – Lila Everett Business Name: Millennimedia Website: www.millennimedia.com Contact: lila@millennimedia.com Founded: 2015 Industry: Media Description: Millennimedia is a strategic and creative marketing agency specializing in media and entertainment brands domestically and internationally. Through the creation of innovative multi-platform marketing and video campaigns, Millennimedia develops branding and launch campaigns for new […]

FIVE for 5 Startup Interview | Miami Web Fest

FIVE For 5 Startup Interview | Miami Web Fest Introducing the ‘FIVE for 5’ Startup Interviews Starting your own business is one of the scariest things you can do in your professional life. Part of what makes it so scary is the feeling that you are on your own and venturing into uncharted waters. You’ve […]

If Your Site Uses This Type of Pop-Up Ad, PLEASE STOP!

Imagine this scenario: I’m browsing the internet, and I happen to come across your website on Google. I read the meta description, and decide to click on your site to take a look and see if you have what I want.   BAM!!!!   The second I open up your website, I’m bombarded with a […]

don’t ask, don’t sell

SOLVING THE STARTUP MARKETING DILEMMA One of the dilemmas that startups face early on is how to create awareness for their service on a shoestring budget. It’s a little like the cart and the horse. How can a new business afford effective marketing and advertising unless they get more customers, and thus more revenue? And […]

The Most Powerful Word an Entrepreneur Can Use

“You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run.” — Kenny Rogers   Being an entrepreneur is unlike any other profession. It takes dedication, courage, relentlessness, insight, and often times pure luck. Depending on where your company’s growth cycle is at, your most […]

Top 5 Reasons Your Email Open Rate Sucks

Email marketing’s influence and popularity continues to surprise industry experts who forecasted it’s demise years ago. In fact, email marketing offers an astounding 4,300% ROI. So if email marketing is so successful, than why isn’t it working for your business? Why aren’t your customers opening your emails? There are 5 critical areas to cover when […]

What Mitsubishi Got Wrong on Super Bowl Sunday

So, what was your favorite commercial from the Super Bowl? Maybe it was Drake’s T-Mobile commercial. Or the creepy Doritos commercial. The internet is flooded with blogs and sites ranking the best and worst TV ads of the Super Bowl. One commercial in particular stuck out to me: the Mitsubishi Outlander commercial. In fact, I […]

Is Your Website a “MAC” or a “PC”?

If you have a business, you most likely have a website.  Take a few seconds to actually look at the homepage of your website, and ask yourself: is it a Mac or a PC? Remember those hilarious, popular Apple commercials with the two actors declaring “I’m a Mac” and “I’m a PC”? Besides being an […]

When it comes to Branding, Perception = Reality

You may have noticed a post in your Facebook feed recently from Mark Zuckerberg. No, you weren’t selected as one of the lucky winners of Facebook stock. Zuckerberg posted a personal goal of his for 2016 regarding development of a simple AI (artificial intelligence) to run his home. “Wow, pretty cool” you might be thinking. […]