Email marketing’s influence and popularity continues to surprise industry experts who forecasted it’s demise years ago. In fact, email marketing offers an astounding 4,300% ROI. So if email marketing is so successful, than why isn’t it working for your business? Why aren’t your customers opening your emails? There are 5 critical areas to cover when […]
So, what was your favorite commercial from the Super Bowl? Maybe it was Drake’s T-Mobile commercial. Or the creepy Doritos commercial. The internet is flooded with blogs and sites ranking the best and worst TV ads of the Super Bowl. One commercial in particular stuck out to me: the Mitsubishi Outlander commercial. In fact, I […]
If you have a business, you most likely have a website. Take a few seconds to actually look at the homepage of your website, and ask yourself: is it a Mac or a PC? Remember those hilarious, popular Apple commercials with the two actors declaring “I’m a Mac” and “I’m a PC”? Besides being an […]
You may have noticed a post in your Facebook feed recently from Mark Zuckerberg. No, you weren’t selected as one of the lucky winners of Facebook stock. Zuckerberg posted a personal goal of his for 2016 regarding development of a simple AI (artificial intelligence) to run his home. “Wow, pretty cool” you might be thinking. […]
“You want me on that wall. You NEED me on that wall!” Sometimes we just can’t help ourselves. That adorable kitten picture is just too tempting to not post to our company’s Facebook page. We’ll get a few “Likes” for sure with it! Unfortunately in today’s social media landscape, there is not enough discipline […]
It’s not exactly a surprise when we learn that our attention spans have gotten shorter with the advent of smartphones. However, you may be shocked to learn that 2015 marked a depressing milestone for the human race: our average attention span is now shorter than that of the goldfish. You read that correctly. […]