Case Study for eCommerce Startup Destination Zero

eCOMMERCE CASE STUDY

Destination Zero Morale Patches

Protocol Red delivers a 33% increase in revenue to eCommerce startup Destination Zero

View Case Study Results

Services Utilized

eCommerce
SEO
Web Design

Brand Strategy
Referral Program
Email Marketing

Social Media
Google Analytics
Copywriting

Background

Destination Zero is an eCommerce startup that sells morale patches and accessories online via a website they created on Shopify. They service a very passionate niche market segment. Destination Zero was a small startup business that CEO/Founder Nick R. had founded with his wife in response to their passion for morale patches.

Brand Brief
created by Protocol Red

Brand Brief
created by Protocol Red

Background

Challenge

Destination Zero has had created a very successful startup business, but needed assistance establishing the proper eCommerce and Marketing “best practices” in order to increase their total sales order and total revenue.

Solution

Conducted competitive analysis and customer surveys
Established brand strategy and positioning statement
Instituted Google Analytics tracking
Implemented Customer Review plugin
Created an exclusive “Members Only” section of the web store with exclusive deals and offers
Optimized on-site SEO
Instituted a new lifestyle-focused theme to all marketing assets
Redesigned entire website, including creating a responsive mobile-friendly platform
Optimized product copywriting
Established email marketing campaigns

Solution

Conducted competitive analysis and customer surveys
Established brand strategy and positioning statement
Instituted Google Analytics tracking
Implemented Customer Review plugin
Created an exclusive “Members Only” section of the web store with exclusive deals and offers
Optimized on-site SEO
Instituted a new lifestyle-focused theme to all marketing assets
Redesigned entire website, including creating a responsive mobile-friendly platform
Optimized product copywriting
Established email marketing campaigns

Results

when comparing the last full month before Protocol Red vs. the first full month after Protocol Red services

33%

Increase in Revenue

25%

Increase in Sales Orders

“If you are a startup or small businesses, then you need Protocol Red marketing. Their expertise in eCommerce and digital marketing made an immediate impact on our company’s ROI. They went above and beyond to really understand our business model.”