Customer Testimonials are the most powerful piece of marketing you can incorporate into your strategy. In fact, 97% of B2B customers ranked testimonials as the most relevant and impactful form of content.
Don’t make the common mistake of collecting generic, evergreen testimonials that all repeat the same surface-level comments. You want to collect customer testimonials that tell your story and hit on the key brand qualities and competitive advantages that you’ve identified. Think of this like the stock market; the key is to diversify your portfolio. Diversify the type of customer persona who provides a testimonial, the theme/topic of the testimonial, and the medium.
This FREE eBook will ensure that your B2B Customer Testimonials are as impactful as possible.